Republican Campaign Marketing Tips:
What follows are generally short tips and insights.
• How A Rubber Stamp Can Save Te Day
• Bumper Sticker Secret
• The Difference Between an Identification Statement and a Disclaimer.
• Rules Regarding ID Statements and E-mail
The Difference Between an Identification Statement and a Disclaimer.
Identification Statement: "Paid For By …"
The identification statement is commonly and mistakenly referred to as a disclaimer. The identification statement is what tells people who paid for the advertising material ie: "Paid for by Joe Blow Candidate Committee (address) (treasurer if applicable)."
Disclaimer: "Not Authorized by…"
A disclaimer comes after an identification statement, when the material relates to a candidate and is an independent expenditure. If the expenditure is authorized by the candidate committee in writing then the disclaimer, "Authorized By ... etc .." is used. If the authorization is not in writing or it simply is not authorized then, "Not Authorized By Any Candidate " is used.
If a local party produces a mail piece for a candidate, the Identification Statement would show that the Local party paid for it. The Disclaimer would attest as to whether or not it was authorized by the candidate.
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Guidelines For Using The Identification Statement: Follow link below: Once you download the Appendicies, look to Appendex J page 22.
Appendices for all Campaign Finance Committee Manuals (PLEASE PRINT APPENDICES AFTER EACH COMMITTEE MANUAL
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Rules Regarding ID Statements and E-mail
1) A candidate committee sending a e-mail. No matter if it's a press release, a fundraiser announcement. Solicitation or whatever, if it promotes the candidate or campaign in any way it must include the identification statement: "Paid for by…"
2) When a local party entity, forwards an e-mail that promotes a candidate or committee, that entity must also include their identification statement.
3) If you wish, you may also include a disclaimer (especially before primaries) such as, "Forwarding of this e-mail is a service and is not to be construed as an endorsement of any particular candidate for any particular office."
4) If you use your personal e-mail account to forward an e-mail, that has the proper identification statement, on to friends, you do not have to add anything. HOWEVER, make sure it includes the original identification statement and disclaimer if it has one.
5) Forwarding an e-mail for a political candidate is no different than making a financial contribution to that candidate's campaign. If you obey the letter of the law, you must report the value of your forwarded e-mail in your campaign expenditure reports. (Assuming you are a local party or other political entity.)
The Michigan State Party places a value of 1¢ (.01) per e-mail address sent to. If they forward a candidate's e-mail to 1000 addresses, the State Party reports a campaign contribution of $10.
Local parties should rightfully refuse to forward any e-mail for a candidate committee that does not contain an identification statement … period. Why? Because, it's in violation of Campaign Finance Law. We can't hold the Dem's accountable for that which we don't hold ourselves accountable.
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Bumper Sticker Secret
Remember: At Crooks Advertising Alliance/GopLogo.com we only work for Republican's when it comes to political campaigns. Why spend your money with someone else who will work just as hard for your Dem opponent? That just ain't right!
How A Rubber Stamp Can Save the Day • For the world's most authoritative Waterless Tattoos Site: WaterlessTattoos.com • Visit our GopLogo Blog: Blog.GopLogo.com • Read More Of My Business Articles at FreeBusinessTips.com.au
• For the world's most authoritative Waterless Tattoos Site: WaterlessTattoos.com
• Visit our GopLogo Blog: Blog.GopLogo.com
• Read More Of My Business Articles at FreeBusinessTips.com.au
Copyright 2005 Michael Crooks. All rights reserved.